No phrase has been standing so true more than “content is king” for over two decades, a forever-green term coined by Bill Gates.
But the fundamental question arises here.
Is it still worth writing articles, blog posts, case studies, and any other form of content when artificial intelligence has entirely changed the principles of marketing?
Spoiler alert! Yes, content has become more important than ever.
Content will never lose its value; it’s the structure, quality, and arrangement of points that people make bored of content, no matter whether they are articles, podcasts, or videos. Plus, showing your presence on SERPs is still essential in order to bring and retain customers.
What Makes Content a King?
Let’s start with a sentence from Bill Gates that he wrote in an essay covering the topic of the importance of content.
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting”.
This whole narrative showing the efficacy of content has been proving true year after year for two and a half decades. Companies, content creators, and marketers have generated billions of dollars so far from content – it’s perhaps the pillar when it comes to ROI.
However, not every piece of content is king. The only form of content is the king that informs, educates, and entertains the masses – a content type that people always love to interact with.
Crappy content had not any value two decades ago and even doesn’t appeal to people now. Therefore, creating articles or blogs just for the sake of posting and uploading will not bring any fruit to the table.
Features of King Content
Here is a list of components to ensure at every cost in every content, as they are essential to make your piece well-researched, well-written, and a joy to be read or watched by your audience.
Originality
People don’t like to read repetitive and paraphrased content – a similar case with search engines as they also don’t rank articles on SERPs when finding such an approach by writers. Search engines are smart enough to detect similar ideas between articles even without different wording and language. So, always show up with new ideas and aspects missed by your competitors.
Value-driven
Content is king, meaning it offers solutions to user problems with every heading or paragraph. If your article, video, or documentary is not solving issues with easy and innovative solutions, the chances are high that it will be punished by both users and search engines. According to our marketing lead at Code Entropy – the best AI company in Pakistan, your content should have to be value-driven; otherwise, it will not perform well.
Storytelling
We all love to hear, read, and watch good stories, whether they are in books, articles, or videos. Yet, most marketers and writers ignore its importance and keep their text plain without questions or stories being included. The audience gets bored instantly by such articles and moves forward. Therefore, make your content a good story full of emotions and hooks.
Content with Context
Content is king, context is queen – an eye-opening phrase for writers and marketers who just focus on including keywords in the content. I know keywords are important, but the intention and context have far more significance because people want a specific form of information through queries. A writer must be aware of the context and intention of customers for better performance.
Content Is King in SEO
Content is a be-all and end-all in Search Engine Optimization; both go hand-in-hand for every platform. We can say content is nothing without SEO and vice-versa.
Keywords for Content
The user journey starts with queries/keywords that they tend to find on Google and other search engines. Finding such queries and the intention behind them is a must before starting to write an article.
Including these keywords in your content helps users find your articles on SERPs, increasing your chances of getting more clients without spending much on marketing. So, find keywords with high search volume and low competition.
A number of tools, from Semrush to Ahrefs and Google Keyword Planner, can help you get the best keywords and questions for your topic. Scattering these keywords throughout the content naturally will enable you to make a perfect strategy.
Following this approach is crucial for marketers who want to make their content king in SEO. And don’t get yourself trapped in keyword-stuffing – the results will be in line with your expectations.
Page Optimization for Content
The article, blog post, or case study you have written will most probably be published on your website, meaning they will have a page. A page with poor speed or hard-to-read font will make your reader move back to SERPs.
It will send a bad signal to the search engine about the poor experience of a user on your page. As a result, you will start losing your rankings if gained any; otherwise, you will not rank at all.
Here is a list of to-do things for page optimization to make your content king:
- Structure Your Article: Structuring your article or blog is essential if you want to make your content wear a crown as a king. Here, structuring means adding attractive headings, including H1, H2s, and H3s, the conclusion, and FAQs at the end. Plus, add a featured image for your article, page, or any service to enhance visual appeal.
- Improve CWVs Score: Core Web Vitals score must be 90+ if you want to get or maintain ranking on the first page. Focus on improving aspects, such as Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Speed, etc. These measures will enhance user experience and make sure your content remains king in SEO.
- Balancing Blogs and Videos: Video platforms have been gaining momentum for the past months. People don’t only Google things to find answers. They tend to search on YouTube, TikTok, and other video platforms. Not focusing on making videos means missing a huge opportunity for such people. Convert your written content into videos – that’s the only way to make your pieces reign as a king.
Follow these measures and combine your content with SEO efforts. If you succeed in doing so, your marketing efforts will not go in vain in any way.
The Final Thoughts
The phrase “content is king” remains as relevant in 2025 as it was when Bill Gates first coined it. Despite the rise of artificial intelligence and shifting marketing paradigms, high-quality and value-driven content continues to reign supreme. The key lies in creating original, engaging, and contextually rich content that informs, educates, and entertains.
SEO and content are inseparable allies in this journey. By optimizing your content with the right keywords and structuring it effectively, you can dominate search engine rankings and capture your audience’s attention. So, keep writing, keep optimizing, and let your content wear its crown proudly. After all, in the kingdom of digital marketing, content is—and always will be—king.
FAQs
What does it mean the content is king?
“Content is king” means that high-quality, valuable, and engaging content is the most critical element in digital marketing and communication. It drives user engagement, builds trust, and influences decisions. Content that informs, educates, or entertains attracts audiences, boosts SEO rankings, and ultimately generates revenue.
Who originally said content is king?
The phrase “content is king” was originally coined by Bill Gates in a 1996 essay. He predicted that content would become the primary driver of value and revenue on the internet.
Why content is king and context a queen?
Content is king because it delivers value and engagement, while context is queen because it ensures the content aligns with the audience’s needs, intent, and preferences. Context makes content relevant, timely, and personalized, enhancing its impact and ensuring it resonates deeply with the target audience. Together, they create a powerful combination.
Why did Bill Gates say Content is King?
Bill Gates emphasized that “content is king” because he foresaw the internet as a platform where valuable, original, and engaging content would attract audiences and generate revenue. He believed that businesses and creators who prioritized quality content would dominate the digital space.
Is content still king?
Yes. Content is still king in 2024 and beyond. Despite advancements in AI and technology, high-quality, original, and value-driven content remains essential for engaging audiences, building trust, and driving SEO success. Content that solves problems, tells stories, and resonates with users continues to dominate the digital landscape.
What is good content?
Good content is original, valuable, and engaging. It solves problems, educates, or entertains the audience while being well-structured and easy to consume. It aligns with user intent, incorporates storytelling, and is optimized for SEO. Good content builds trust, fosters connections, and drives meaningful actions.
Why content is king and distribution queen?
Content is king because it drives engagement and value, while distribution is queen because even the best content needs effective channels to reach its audience. Without proper distribution through SEO, social media, or email marketing, even exceptional content may go unnoticed, making both elements equally vital for success.
