Hey marketers! How is your marketing strategy going so far? Do you continuously adapt your ways of marketing or stay consistent with old tricks to drive more sales and have you any idea about B2B marketing trends in 2025?
The bombardment of AI platforms, from writing blogs to generating videos, has changed the fundamentals of marketing. Traditional ways of engaging with customers are no longer effective – they have become obsolete.
Exploring new ways to generate more sales is the only way to survive in the market, which has become competitive more than ever. ChatGPT, Perplexity, and Gemini along with video creation platforms enable companies to produce content in abundance.
How do you survive and stand unique in such circumstances, a question of every writer, marketer, SEO professional, BD manager, or the one who is concerned with bringing more clients for their company. Let’s focus on trends you will see in 2025 – a key measure to follow for marketing companies or agencies.
B2B Marketing Trends in 2025
After thoroughly analyzing trends in the previous year, especially the last quarter, we believe these are some of the trends that will be an important factor for marketers when making strategies or testing campaigns.
Video Creation
Do you know people love watching instead of reading? Let me put a scenario in front of you.
If there is a blog of 1000 words and a documentary of five minutes both covering the same topic, what will be your preference? I bet, for sure, you will opt for the documentary.
You are probably aware of this quote: A picture is worth a thousand words. Pictorial representation has more power than words to catch the attention of customers instantly.
The recent popularity of podcasting has become skyrocketing. Every marketer and company is paying special attention to it as people love to watch and learn at the same time, getting effective solutions to common issues.
In addition to long videos, reels are a great way to promote your product and educate your audience. Gen Z is almost addicted to short-form videos on TikTok, Facebook, and YouTube, just to mention a few.
Your potential customers, whether a single-person company or a large enterprise, also explore video platforms to select the best service for them. Having a presence on all these platforms can establish your authority, helping you stand unique.
You will see a tremendous shift from writing a blog to creating a video for B2B customers, and if, as a company, you don’t leverage AI for videos, your competitors will gain an edge over you.
More Humanization of Content
Another B2B marketing trend in 2025 will be the humanization of every form of content!
We all know search engines, especially Google which has been the largest for decades, don’t like AI-written content. Content creation requires in-depth expertise, whether you are writing articles for your own website or bringing traffic to your clients’ websites.
Generating five articles through GPT or Perplexity and publishing them just for the sake of meeting targets will not bring you any fruit. Such content will be low-quality and generalized, with no emotions and the ability to target common pain points.
Humanizing your content will help you achieve customization, which is perhaps the most important thing when attracting B2B customers. People love to be called by their names; similarly, customized mail and messages draw attention quickly.
One thing to be clarified here!
I am not against using AI for content creation. Rather, my argument is about making your content more humanized, full of emotions, and a touch of storytelling.
Leverage artificial intelligence as an assistant but not a writer. Prioritize quality (humanization) over quantity (AI-written) for articles, messages, and social media posts, the results will amaze you.
SEO with a New Abbreviation
SEO is no longer search engine optimization, it has become search-everywhere optimization. This new abbreviation of SEO is coined by Neil Patel, a leading voice in marketing with decades of experience.
Patel argues about the usage of various platforms, from Reddit to Quora and Facebook Communities, by your customers, concluding that people no longer only use Google to find answers to their queries.
Therefore, ensuring a presence on every single platform is a must, and marketing agencies are doing the same to attract more customers. Don’t risk ignoring it as it can impact your image.
According to our Marketing Head, SEO professionals, content writers, and digital marketers will need to collaborate regularly to produce content that is easy to optimize for every channel.
For instance, if your writer writes an article of 1500 words, ask him to extract the material for social media posts and short videos. Even, you can create a long video from such a lengthy blog.
Therefore, we can say that companies will be more conscious about improving their presence on numerous social handles or search engines. Follow this trend during the start of the first quarter of 2025 and stand high among the competition.
Community Engagement
Have you seen the growth of communities on various platforms, such as Reddit, Quora, and Facebook? They are a perfect place to engage with customers, inform them about upcoming products, and answer their queries.
The marketing approach in these communities should be indirect as most people are in the MoFo stage, exploring people’s experiences about a particular product or service. Pitching them directly may damage your reputation for being careful about their issues.
You will see a tremendous shift in companies to focus on communities. As it’s becoming harder and harder to achieve sales targets through PPC or social media campaigns, it’s essential to interact with your customers through communities, only for free.
Being no cost involved in this type of engagement, these communities have become lucrative for companies. So, it’s no wonder if there is a major focus on platforms, like Reddit and Quora.
More Popularity to Micro-Influencers
As mentioned earlier, traditional marketing doesn’t pave the way for you. Hiring a public face or a big personality was considered enough until the revolution began, the rise of social media, and the quick adoption of AI platforms.
Knowing about services for customers has become easy. They don’t blindly trust a person just because he is a celebrity. And companies started recognizing it last year.
People feel more attached to micro-influencers. I will trust a person who belongs to my city or town instead of an individual who is from another state or province – that’s why micro-influencers are performing really well.
Another question may come to your mind here!
What micro-influencers do we need to choose based on our product? And which platform will be a win-win situation for us?
The answer to these questions is subjective. Your goals, targeted audience, budget, and offered value are a few things to be considered when choosing a micro-influencer and platform.
Study your audience thoroughly before taking any step, where they spend their time mostly, who they interact with, and what type of content they like to see. The results will be as you expected.
First-Party Data as a B2B Trend in 2025
2025 B2B marketing trends mirror a great opportunity for marketers, from increasing video production to only catering to first-party data. Previously, many companies were not giving as much importance to first-party data as required.
Why is there a shout about the significance of first-party data and how utilizing it is essential for marketers?
As you have noticed, many social handles and search engines are tightening privacy regulations. So, its collection requires a whole lot of care – a minor mistake can cause you permanent suspension of your account.
Running a campaign and asking your customers to fill out a form can help you gather data while staying on the safe side, where there is no danger of being suspended. Utilize this data effectively to guide your strategies.
There could be trends other than that discussed here. Keep watching the latest updates from Google and the availability of new AI platforms to automate your tasks, from posting on social handles to creating engaging videos.
The Last Words about B2B Trends
The landscape of B2B marketing will evolve rapidly, you will see a lot of trends in 2025, demanding adaption, whether humanizing your content or answering queries of customers in various communities. Code Entropy believes that, as a marketer, it’s essential for you to maintain a balance between automation and personalization. Keep a finger on the pulse and continuously refine your approach and the trends will go your way.
FAQs
What is the future of B2B marketing?
The future of B2B marketing lies in accepting new technologies, improving the productivity of teams, and automating tasks to stand high. Humanize your content and collect first-party data for expected ROI. Interact with your customers on every platform and target their main pain points while being careful about their issues.
What is the future of B2B selling trends?
B2B selling is becoming increasingly digital and customer-centric. Develop a CRM or use an existing one to enhance communication between your teams to bring a drastic change to your sales. Selling trends in B2B will evolve with time and you must adapt to them every time.
What is the biggest challenge in B2B sales?
Customization for every client can be a major challenge for companies as AI platforms usually produce generic content. Human intervention will be needed here to overcome this issue. The buying cycles of customers can also increase; so, keep a close eye on them and change your approach accordingly.
What are the most B2B buying situations?
There can be a number of B2B buying situations, such as new tasks where a company is buying your service for the first time or your agent selling a product to a customer the second time. Stay all the time with customers until their buying journey is complete.
